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☆ How Athletic Brewing Co. dominates the booming nonalcoholic beer market
▼ + stars: | 2024-03-11 | by ( Devan Burris | ) www.cnbc.com time to read: +2 min

Founded in 2017, Athletic Brewing Co. opened the doors to its nonalcoholic craft brewing facility within a year. Unlike other brewing companies, Athletic Brewing didn't cut its teeth making alcoholic beer before pivoting into nonalcoholic options. Instead, Athletic Brewing was founded on the idea that nonalcoholic beer didn't need to be a niche category with limited offerings. Fast forward to 2024, and Athletic Brewing is now dominating the nonalcoholic beer market. According to NielsenIQ data, Athletic Brewing represents 19% of the domestic nonalcoholic beer market, making it the top nonalcoholic beer brand in the country.

Persons: I'd, Bill Shufelt Organizations: Budweiser Zero, Heineken, Athletic Brewing Co, Athletic, Athletic Brewing, CNBC, Foods Locations: Connecticut

☆ I talked to 263 of the world’s longest-living people—these 9 health rules make them 'longevity champions'
▼ + stars: | 2023-11-24 | by ( Dan Buettner | ) www.cnbc.com time to read: +2 min

Based on my interviews with 263 people ages 100 or older, I've found that the world's longevity champions conduct themselves based on what I call the "Power 9." People in the Blue Zones eat their smallest meal in the late afternoon or early evening, and they don't eat any more the rest of the day. Plant slantBeans, including fava, black, soy and lentils, are the cornerstone of most Blue Zones diets. Wine at 5 p.m.People in Blue Zones, even some Adventists, drink alcohol moderately and regularly. Put loved ones firstCentenarians in the Blue Zones keep aging parents and grandparents nearby or in the home, which studies show can lower the disease and mortality rates of their children.

Persons: I've, Loma, outlive Organizations: Research Locations: Okinawa, Japan, Sardinia, Italy, Costa Rica, Ikaria, Greece, Loma Linda , California

☆ Why You Might Be Drinking Too Much Without Knowing It
▼ + stars: | 2023-10-20 | by ( Josh Zumbrun | ) www.wsj.com time to read: 1 min

Modelo Especial is now America’s top-selling beer, dethroning the longstanding king, Bud Light, which recently has been subject to a culture-war storm. Here’s how an antitrust lawsuit and savvy marketing helped the Mexican brand grow in the U.S. Photo: Mario Tama/Getty ImagesA number of readers were surprised by my recent column that mentioned “regular drinkers” might have a lifespan as much as seven years shorter than nondrinkers. Haven’t many studies over the years suggested some benefit from an occasional drink, especially against cardiovascular diseases? There are a number of reasons why drinking shortens lifespans, and one is that we have lost track of what a “drink” actually is.

Persons: Bud Light, Mario Tama Organizations: Modelo Especial Locations: Mexican, U.S

☆ Just one drink a day can raise blood pressure, study says
▼ + stars: | 2023-07-31 | by ( Sandee Lamotte | ) edition.cnn.com time to read: +8 min

CNN —As little as one alcoholic drink a day increased systolic blood pressure — the top number in a blood pressure reading — even in men and women with no existing hypertension, a new study found. The negative impact of alcohol on systolic blood pressure continued to rise over the years, the study found, even in men and women who drank little each day. Blood pressure and cardiovascular healthBlood pressure is measured in units of millimeters of mercury (abbreviated as mmHg), and written as two numbers, one above the other. No amount of alcohol is good for blood pressure, study says. “However, this review found relatively low levels of alcohol impacted blood pressure,” said Freeman, who was not involved with the research.

Persons: ”, Marco Vinceti, Paul Whelton, Vinceti, Andrew Freeman, Freeman, you’re, ” Whelton, we’re, “, ” Vinceti, ” Tulane’s Whelton, Whelton, ” Freeman Organizations: CNN, University of Modena, Reggio Emilia, Tulane University’s School of Public Health, Tropical Medicine, Hypertension, American Heart Association, AHA, Boston University’s School of Public Health, Jewish Health, World Health Organization, WHO, “ Locations: Italy, New Orleans, Denver, Japan, South Korea, United States

☆ How to Create the Perfect Nonalcoholic Home Bar
▼ + stars: | 2023-07-28 | by ( Oliver Strand | Monica Khemsurov | ) www.nytimes.com time to read: +2 min

It’s no secret that nonalcoholic cocktails are suddenly ubiquitous. Whereas until a few years ago, nondrinkers had to make do with cranberry-splashed club soda, now seemingly every noteworthy bar offers a phony Negroni or a margarita-inspired mocktail. Today, the best bitter aperitifs (the term for nonalcoholic alternatives to spirits like Campari and Aperol) have all the complexity and layered flavors of their boozy counterparts. — Oliver StrandVideo Credit Credit... For our 2023 Summer Entertaining Issue , T stops by dinner parties from Ibiza to Long Island — and shares recipes for the best warm-weather snacks and spritzes. - Host Gift Guide: What T’s editors and contributors are bringing to thank their hosts this summer, including surreal serving spoons and cozy quilts.

Persons: nondrinkers, margarita, ”, Stacey Swenson, Nicholas Bodkins, They’re, —, — Oliver, Yann Nury Organizations: Boisson, distillers, Video Credit Locations: Manhattan, New York, Los Angeles, San Francisco, Miami, Ibiza, Long, French, Amsterdam

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